Lady Gaga and Beyonce's Telephone Video: Scared Anything But Straight
If you're going to delay a video, hype it up so as to make it a multimedia affair across television and web portals and defy the status quo by essentially making it a near 10 minute mini-feature, then you'd best make good on the fact that this is THE video that sums up the ideation of young America, technology and the social commentary surrounding it. Let's ring up Lady Gaga, to see what exactly she has in store in her latest visual affair, Telephone.
The first and most notable theme throughout the mini-movie is the Tarantino-esque nod to campy cinematics, all much more in your face than Quentin normally goes. See, Gaga pulls directly from the famed director, in using the same typeface, witty banter and even the exact P*ssy Wagon from Kill Bill. Our recurring thought is WWQTS?
Aside from that, Gaga references her "manhood", shows off her equalled loves of near nudity and forward-thinking fashion, while completing every sequence with a wink, a smile, a click and a pop; actions that would make the cast of Looney Tunes green with envy. Frankly, the entire video plays out like a cartoon...a raunchy, sexually innuendoed and mass murderific cartoon.
Beyonce makes her cameo as Gaga's fidgety felonious friend, the "Clyde to the blonde's Bonnie", not the first time Bey's gone gangster (see: 2003's vid with beau, Jay-Z). And speaking of the criminally rad, one of our favorite scenes takes place in the prison yard, when Gaga's Paper Gangsta pumps over a crackling radio. (the song was mostly overlooked from the lady's debut, The Fame).
Aside from all we loved about the video (there wasn't much to hate to be quite honest), we circled back to see if in fact this played out as the social commentary Gaga intended it to be. There are moments, for instance, the blatant product placement. In a modern world where music videos have lost all significance and relevance, this embedded marketing ploy is inevitable, and the pop icon has embraced it. So yes, while some shudder at this advertactic, we applaud her for it.
Overall, if this is a "nod to the kind of country we are", then we'll allow it. But let's not make this more than what it really is at the very roots of it all...a perfectly-crafted pop video that champions the bad girl in all of us.
Dial up Lady Gaga and Beyonce's Telephone video below.