1 posts categorized "heineken"

11/16/2010

This Happened: Heineken Inspire Encore Event at NYC's Pier 36

This past Saturday, November 13, Heineken threw together a last minute party for about 3,000 of their closest, or not so close, friends and fans. Announced only two days prior to the bash, the Inspire Encore event quickly sold out of its free tickets leaving kids wanting to see Pete Rock, Nas, Cee-Lo, Diplo, J. Cole, Black Sheep and more all at the cost of naught. Oh, and they had a ton of free food and beer and surprisingly, was one of the most well-executed events, save for extended set times by performers, which became long long long in the tooth.

 

Heineken_diplo

 

I had a blast getting down to some sweet tunes, and hey look at what my man Wes Deezy was sporting on his ears! He rocked a pair of the studio Beats by Dre headphones, which as I am typing this (shameless plug: on my new HP Beats 14 Envy Edition laptop), have also got my killer set on cranking out the music.

 

Biggest thrill of the day may have been the unannounced inclusion of Black Sheep, which was just...gosh, such a thrill. Hearing The Choice is Yours live in a jam packed pier hangar was beyond anything I could have anticipated, and me and my crew totally fanned out upon his entrance to the stage. Other highlights included: the insanity and forward nature of the crowd around us, J. Cole's rap over a Biggie jawn and Cee-Lo crushing Bright Lights Bigger City with his sexy all girl band.

 

For more of the fun, check out the select images, video I spliced together on my sweet new machine, or the full gallery of pics here.

 

Heineken_jcole

 

Heineken_ceelo

 

 

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