The Levi's brand continues in its tradition of bringing great jeans and great music together with today's launch of Levi's Pioneer Sessions, a new campaign that champions musical artists who embody the pioneering spirit of the Levi's brand. An original series of musical recordings by a diverse roster of talented musicians, the slate features remakes of hits from past decades inspired by renowned artists.
Beginning today through the first of July, the series features the release of two singles each week. First up is Nas' take on Slick Rick's Hey Young World, while The Swell Season's rendition of the 70s disco hit, Young Hearts Run Free by Candi Staton will be let loose on Thursday May 27. Details regarding the remaining artists, Passion Pit and The Kills, and their song choices will complete the current roster of releases and be announced in the weeks to come.
Here's the tracks to look forward to. I'm most psyched to hear Bomba Estereo's stance on Technotronic's Pump Up the Jam. Also...whoa The Kills!
Nas - "Hey Young World" by Slick Rick
The Swell Season - "Young Hearts Run Free" by Candi Staton
She & Him - "Fools Rush In" by Rick Nelson
The Dirty Projectors - "I Dreamed I Saw St. Augustine" by Bob Dylan
Colbie Caillat - "Maria" by Blondie
The Shins - "Goodbye Girl" by Squeeze
Raphael Saadiq - "It's A Shame" by The Spinners
Bomba Estereo - "Pump Up the Jam" by Technotronic
Jason Mraz - "Spirit in the Sky" by Norman Greenbaum
John Legend and the Roots - "Our Generation" by Ernie Hines
Passion Pit - TBD by TBA
The Kills - TBD by TBA
mp3: Nas - Hey Young World (Slick Rick Cover)